ABOUT US
In pursuit of revolutionizing retail fueling experience in Pakistan we have channeled into all touchpoints of customer journey and integrated our footprint on all areas to deliver the best in class service to all. Today we operate in Fueling, Restaurants, Automobile and Hospitality industry
OUR
HISTORY
SUCCESSFUL LEGACY OF
FIVE DECADES ECHOES
OUR COMMITMENT TO
DELIVER OUR PROMISES AS A
PARTNER OF OUR CUSTOMERS
A LEGACY OF PROGRESS
Taj grew to operate 75 retail stations in partnership with leading local and international OMCs of Pakistan and transformed into a progressive OMC recognized by Customers across Pakistan. Taj proudly maintains its dominance in the market to have the highest throughput per retail station in Pakistan
A EGACY OF SERVICE
Our decades long relationship with our customers is our Pride, growing beyond our stations to help customers in need. Over years Taj and our Customers have grown and evolved together, partnering to service evolving needs and requirements.
A LEGACY OF INNOVATION
nnovation has been bred into the DNA of Taj, from being one of the first Retailers to offer digitally integrated stations building trust of our customers, to offering first of its kind clean & hygienic food offerings along the highway
OUR VISION
❝TO BE THE
MOST PREFERRED
PARTNER
ON THE ROAD❞
OUR MISSION
Our mission is to consistently deliver on the trust of our customers, creating a sense of home at Taj Gasoline’s retail stations, while leveraging our experience to empower franchisees, establish a strong network with reliable partners, enrich customer experience and franchisee ROI, utilize technology for oversight and sustainable growth, and cultivate a highly engaged team, making us the preferred employers in the country
OUR VALUES
OUR EMPLOYEES EMBRACE AND LIVE OUR VALUES,
WHICH THRIVES ORGANIZATIONAL CULTUREAT TAJ
We Own
We work with absolute sense of ownership. Purpose, integrity, respectfulness and innovation are inherent to our thoughts and actions.
We Win
We make all efforts with the spirit of winning. Winning is our destination and happiness.
We Share
We make all efforts with the spirit of winning. Winning is our destination and happiness.
OUR MILESTONES
BRAND STORY
Understanding
Taj prioritizes travelers’ well-being and success on their journeys, offering premium services for inter-city and inter-state travel. Through empathy and a commitment to guest satisfaction, Taj serves as an ideal interval, focusing on refueling, refreshing, and revitalizing travelers to help them achieve their goals.
Happiness
Taj serves as a welcoming companion for all travelers, extending its focus beyond truckers to treat each guest as a valuable brand asset. Their commitment to customer satisfaction is evident through various touchpoints, including fuel bars, road rescue, motels, well-equipped restrooms, and digital connectivity, enriching the overall Taj experience.
Trust
Taj values your trust and energy by delivering top-tier fuel and services at their synchronized stations. They are committed toexcellence, offering efficient and reliable products to serve travelers from diverse backgrounds, reinforcing their commitment to quality and inclusivity.
SOCIAL RESPONSIBILITY
Giving back to the society is at the heart of our company’s objectives. We strongly believe in our responsibility towards our society. Jawan Pakistan is our initiative to engage with the youth to help them pursue small entrepreneurial ventures. So far, we have supported hundreds of individuals to set up small businesses in order to earn a respectable and productive livelihood.
596 INDIVIDUALS SUPPORTED TO
SET UP SMALL BUSINESSES
AMMA FOUNDATION
Taj Gasoline’s CSR initiative, the Amma Foundation, was established in 2016 Our CSR endeavors aim to address multifaceted societal issues by focusing on unemployment reduction, fostering talent opportunities, countering poverty, and combatting inflation. A key aspect of our program is the dedicated support and encouragement for entrepreneurship, enabling individuals to create sustainable livelihoods. Geared towards benefiting communities within the vicinity of our Taj network, this initiative has positively impacted 596 families to date. However, our aspirations extend further, aiming to reach and positively impact 1000 families in the near future. Taj Gasoline remains steadfast in its commitment to creating a tangible and lasting difference in the lives of those we serve.
